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This HKICPA case competition allowed us to make the most of our experience in tackling problems by providing us with a rare learning opportunity to investigate a company’s financial status and formulate our own promotional plan. Through the competition, we had the opportunity to brainstorm innovative ideas for our proposed campaigns, thus developing our creativity. Furthermore, as a team we had to discuss our own ideas and our peers’ in order to compromise and consolidate the best plans. This taught us how to work better as a team.
Last revision date : 1 November 2023
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