This HKICPA case competition allowed us to make the most of our experience in tackling problems by providing us with a rare learning opportunity to investigate a company’s financial status and formulate our own promotional plan. Through the competition, we had the opportunity to brainstorm innovative ideas for our proposed campaigns, thus developing our creativity. Furthermore, as a team we had to discuss our own ideas and our peers’ in order to compromise and consolidate the best plans. This taught us how to work better as a team.